Research Now

Research Now functions as a leading data solutions provider, empowering businesses with high-quality insights through a comprehensive suite of data analytics and visualization services. Founded in 1999 in Plano, US, Research Now specializes in data-driven insights for businesses. Led by CEO John Riaz, the company has made strides in expanding its data offerings while remaining a key player in the market research industry. Dynata operates as the world's largest first-party data platform, offering a comprehensive suite of data solutions designed to empower businesses with high-quality insights.

Their core products include custom data reporting and visualization solutions, which cater to a variety of analytical needs—from basic scorecards to fully customized, interactive dashboards. These offerings enable clients to engage their target audiences effectively by utilizing extensive datasets powered by real, verified individuals, thereby facilitating informed marketing decisions and optimizing customer touchpoints. Dynata's solutions serve a diverse client base across various sectors, including market research, media, advertising, and consulting firms, with a global reach that encompasses North America, Europe, and Asia-Pacific markets. Through mobile-first survey capabilities and data analytics, Dynata addresses the growing demand for personalized consumer experiences by delivering actionable insights tailored to specific business objectives.

Dynata's revenue model is primarily structured around B2B transactions, where businesses engage with the platform for data-driven insights and analytics. Clients typically subscribe to Dynata's services, gaining access to premium data sets and visualization tools that enhance their marketing strategies. The company’s flagship offerings, including audience activation and data visualization solutions, are integral to the revenue generation process, as clients rely on these services to refine their marketing initiatives and measure campaign effectiveness. Transactions occur through tailored partnerships, where clients may choose specific service packages that align with their business needs, ensuring that they receive relevant and timely data.

The pricing structure for these services reflects the value of the insights provided, reinforcing Dynata's commitment to delivering exceptional quality and reliability to its customers while fostering long-term client relationships.