TABS Analytics
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TABS Analytics - overview
Established
1998
Location
Shelton, CT, US
Primary Industry
Software
About
TABS Analytics provides data-driven solutions to fast-moving consumer goods (FMCG) companies, enabling them to enhance pricing, promotions, and product placement through advanced analytics. Founded in 1998 and headquartered in Shelton, US, TABS Analytics specializes in analytics for FMCG sectors. In December 2020, Blacksmith Applications, Inc. acquired TABS Analytics for USD 70 mn, marking a strategic pivot in their operations.
The firm has a singular focus on providing insights to enhance business performance for CPG firms. TELUS Revenue Growth Management Analytics (formerly TABS Analytics) offers tailored data-driven solutions for fast-moving consumer goods (FMCG) companies. Its primary services include advanced analytics platforms that help manufacturers and distributors optimize pricing, promotions, and product placement, thereby maximizing profitability. By harmonizing diverse data sources—from syndicated market data to point-of-sale information—TELUS enables clients to make informed decisions.
Its suite of solutions supports a broad range of clients including tier 1-3 CPG firms and brand marketing teams across the United States and specialty markets like Natural and Pet Retail. TELUS Revenue Growth Management Analytics operates a subscription-based revenue model complemented by consulting partnerships tailored for CPG companies. Clients engage through licensing agreements for proprietary data analytics tools and receive customized reporting solutions. The firm’s offerings integrate with services like Trade Promotion Management, enhancing overall value by providing a cohesive approach to retail execution and promotional strategies.
Following the acquisition in December 2020, TABS Analytics plans to leverage its recent funding of USD 70 mn to develop new analytics products aimed at further enhancing the capabilities of CPG firms. The firm intends to expand its market presence, targeting additional regions across North America by the end of 2022, thereby facilitating deeper engagement with both existing and new clients.
Current Investors
Blacksmith Applications, Inc.
Primary Industry
Software
Sub Industries
Consulting Services, Analytics & Performance Software, Customer Relationship Management, Sales & Marketing Software
Website
www.tabsanalytics.com
Verticals
Cloud Computing, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
TABS Analytics - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | TABS Analytics | - | ||||||||
| Trade Sale | Completed | Decision Insight | - |
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